編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-517-016 | Angie''s List: Ratings Pioneer Turns 20 | Dolan, Robert J.;Israeli, Ayelet | Marketing | Electronic Commerce( 2222 ) |
2 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Electronic Commerce( 2222 ) |
3 | KEL932 | TiVo Segmentation Analytics | Cerf, Moran | Marketing | Electronic Commerce( 2222 ) |
4 | W18005 | Squatty Potty: Assessing Digital Marketing Campaign Data | Dinsmore, John | Marketing | Electronic Commerce( 2222 ) |
5 | W19436 | Sworkit: Taking the Free out of Freemium? | Stanko, Michael A. | Marketing | Electronic Commerce( 2222 ) |
6 | IN1695 | Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce | Davis, Jason P.;Yang, Anne | Other | Electronic Commerce( 2222 ) |
7 | SMU903 | Pinduoduo: Driving E-Commerce in Rural China to Improve Farmers'' Livelihoods | Liang, Hao;Cheah, Sin Mei | Other | Electronic Commerce( 2222 ) |